Ad Industry looks after one of their own

Stop Press writes....

"As an industry stalwart, who launched The Department of Marketing in 2008, previously worked at FCB and Ogilvy & Mather, and also owned Nebula Marketing, McDowell has left an indelible mark on the lives of many in the Kiwi advertising space. And for this reason, a collection of advertising agencies have grouped together to raise funds to support him.

"Andy is so well-regarded within the industry that a group of us have decided to organise a special event to help him, his wife Kate and his gorgeous girls Lily and Pearl at this tough time," says Moodie. "In particular, he wishes to leave a legacy so Pearl and Lily have the opportunity for tertiary education in years to come. The fund will also help support Andy’s ongoing treatment and enhance his quality of life.”

The Department of Marketing, Federation, Big Communications, the Marketing Association, CAANZ, Method Studios, .99/JustOne, RAPP, Rainger & Rolfe, NZ Post and Lassoo Media & PR have all thrown their weight behind the initiative by providing pro bono support.

But rather than simply appealing for funds, these agencies have lent their creativity to a good cause to develop a campaign that aims to cut through the clutter and reach those in the industry. 

The innovative fundraising campaign is in the style of a new agency launch and includes a dedicated website, recruitment ads, direct mail and public relations.

All aspects of the campaign have been crafted to resemble the launch of a new agency, and this was clearly evident in the release sent to media outlets, which said: "A hot new agency has just launched in Auckland – and unusually it has just one client Called McDowell & Parkinson’s, the agency’s aim is very clear-cut – to raise money for much-loved and highly-regarded suit and strategist, Andy McDowell."

The campaign has been developed to draw attention to a fundraising event that will take place on 18 November at La Zeppa in Auckland's Freeman's Bay at 6.30pm. Tickets cost $60 and are available at the campaign website.


Full Article in STOP PRESS is here :